The Benefits of Advertising on Google Maps.
In this article, you will find out why exactly you should consider advertising on Google Maps, along with a detailed guide on how to put it into action. This offers an immense opportunity for local retail stores and businesses to invest in the platform, especially since ads on Google Maps aren’t yet too saturated for newcomers to stand out locally. The navigation app has over one billion users worldwide. Many users check Google Maps to determine where they want to go before leaving their homes.
A recent survey found it 6x more popular than other navigation apps. People all over the globe use Google Maps to search for and navigate to more than 1.5 billion destinations each year, including nearby businesses. One effective way to do this is by advertising on Google Maps. To get these people to visit your store, you need to show up in front of them at exactly the right time. This is likely due to i ncreased support for buying local and supporting small businesses. Instead, they would rather visit a store in person to first see, touch, and feel a product before they buy it online.ĭespite the increasing popularity of online shopping, 65% of Americans’ shopping budgets are still spent in-store. Driving foot traffic to your local store can be a nightmare, especially as people increasingly get products delivered right to their doorsteps.īut here’s the silver lining: Most people don’t want to just sit there and shop on the internet.
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